Masterclass Presentations Now Available for Download

BOR 2025 masterclasses brought together international wine experts and Hungarian producers for in-depth, hands-on explorations of the country’s most exciting wine […]

Beyond Aszú: Telling the Full Story of Hungarian Wine

Jamie Goode, a scientist turned wine writer and founder of Wineanorak, has long explored the fringes of the wine world. […]

Hungary: A Wine Explorer’s Playground

Matthew Horkey has made a name for himself as a wine communicator, author, and YouTuber spotlighting lesser-known regions—and Hungary has […]

Earning a Place on the German Shelf

Germany is a mature and competitive wine market, where shelf space is hard-won and consumer trust is built over time. […]

Tradition, Identity, Terroir: A Korean Perspective on Hungarian Wine

For Chan Jun Park—Korean wine educator, author, and founder of the Institute for Wines from Eastern Europe—wine is far more […]

From Curiosity to Commitment

Astrid Karamira’s importing journey began with a spark of discovery—and turned into a full-time passion for the wines of Central […]

Originality Matters: Why Distinctive Wines Win?

As principal critic at WineAlign and co-host of the Wine Thieves podcast, John Szabo MS combines sharp analytical tasting with […]

From wine region to wine region – double Study Tour program at the BOR 2025 Hungarian Wine Summit

The aim of the BOR 2025 Hungarian Wine Summit is not only to showcase the diversity of Hungarian wine, but […]

Wine, business, experience – BOR 2025 Hungarian Wine Summit reaches new heights

In mid-September, Budapest and the Hungarian wine regions take center stage in the international wine industry once again with the […]

Aszú and Beyond: The Modern Expression of Tokaj

At BOR 2025, Péter Molnár of Patricius Winery brings 25 years of dedication to Tokaj’s historic terroirs and noble sweet […]

Where the Soil Speaks: Volcanic Wines with a Sense of Place

At BOR 2025, Robert Gilvesy shares how a return to Hungary from Canada—and a moment of quiet awe on Szent […]

Volcanic Wines: Distinctive Soils, Distinctive Voices

At BOR 2025, Master Sommelier and author John Szabo brings a global perspective and deep enthusiasm to the topic of […]

Tokaji Aszú: A Category of Its Own

At BOR 2025, László Mészáros, estate director at Disznókő, will share his insights on one of the world’s most iconic […]

Rooted in Franc: how Villány found its voice in red wine

At BOR 2025, Andrea Gere will share her perspective on Hungary’s evolving red wine identity—from Villány Franc to indigenous varieties […]

Blended with purpose: a new generation’s voice from Eger

At BOR 2025, Lőrincz György Jr. — winemaker at St. Andrea and part of a new generation shaping Hungary’s wine […]

Fizz with Identity: Hungarian Sparkling Wine Finds Its Voice

With roots in Switzerland and a deep appreciation for Champagne, sommelier Peter Tüű brings both international perspective and infectious enthusiasm […]

BOR2025 Hungarian Wine Summit

This autumn, Hungary will once again be in the spotlight of international wine experts and traders. Following last year’s great […]

Borvidékről borvidékre – duplázott Study Tour program a BOR 2025 Hungarian Wine Summiton

A BOR 2025 Hungarian Wine Summit célja nem csupán az, hogy bemutassa a magyar bor sokszínűségét, hanem az is, hogy […]

Bor, üzlet, élmény – új szintre lép a BOR 2025 Hungarian Wine Summit

Szeptember közepén újra Budapest és a magyar borvidékek kerülnek a nemzetközi borszakma fókuszába – érkezik a BOR 2025 Hungarian Wine […]

Elindult a borászatok regisztrációja a BOR 2025 – Hungarian Wine Summit-ra

2025. szeptember 8. és 13. között a Magyar Bormarketing Ügynökség Zrt. (MBÜ) szervezésében ismét megrendezésre kerül a BOR 2025 – […]

Essential guide to HWS study-tours to the Hungarian wine regions

From the second day on, HWS guides us through the most prominent wine regions of Hungary giving trade visitors the […]

Meet the host of the Hungarian Wine Summit

We are pleased to introduce the host of the Hungarian Wine Summit, Gergely Somogyi. As an expert with a deep […]

Hungarian Artisanal Gems at HWS 2024: A Pop-Up Design Market by Hello Piac

Discover Hungarian artisanal treasures at HWS 2024! Hello Piac Budapest presents a pop-up design market featuring 10 unique vendors. From […]

Ambassadors of the Hungarian Wine Summit

We, the producers of Hungarian wines feel honoured that international experts such as Caroline Gilby MW, Elizabeth Gabay MW, John […]

The Hungarian Wine Summit, the biggest international wine trade event of the year, is coming up

The Hungarian Wine Summit, which will take place from 21-25 April, offers a unique opportunity for Hungarian winemakers to build […]

Dive into Hungary’s flagship varieties, regions and wine styles with the HWS masterclasses

On the opening day of the Hungarian Wine Summit, participants can delve deeper into the most trending topics in Hungarian […]

The Hungarian Wine Summit returns, hosted by the Hungarian Wine Marketing Agency

Nearly 500 wines from 150 Hungarian wineries will be exhibited at the upcoming Hungarian Wine Summit (HWS) in Millenáris Park […]

Hungarian wine is much more than just an export item

For the first time, the Agricultural Marketing Centre is hosting the Hungarian Wine Summit, a series of events dedicated to […]

Exports are key to the future of Hungarian wines

The first ever Hungarian Wine Summit, organized by the Agricultural Marketing Centre, is soon to take place. The main objective […]

The future of premium sweet wines is safe

Wojciech Bońkowski is a wine writer, editor-in-chief of the most widely read Polish wine magazine, and a regular contributor to […]

Furmint helps to put Hungary back on the map

Dr Caroline Gilby MW is a widely published wine writer, award-winning author and consultant specialising in the wines of Central […]